Olivia Dvorak Music
Olivia Dvorak is an up and coming singer/songwriter who was in need of a brand that could visually express who she is as an artist. As a Nashville recording artist and live performer, a cohesive yet flexible identity is vital to her musical success. We at Balance worked closely with Olivia to define and develop her own unique brand based on her musical style, personality, and the message she wanted to communicate through her work.
The result was what we call “The Olivia Vibe,” a branding standards manual consisting of logo, color scheme, fonts, photography, merchandise, print, and website. Her brand is specific enough to be recognizable in the highly saturated music industry, while maintaining a fluidity that allows her to grow and evolve as an artist.
This project serves as an unconventional guide to all aspects of Olivia’s artistic image, formatted as an easy to use, one page PDF that the user can continuously scroll through. This branding guide is an effective tool for Olivia to use when relaying her image as a musician to others. It also provides a foundation that Olivia herself can continuously draw from. It is a reminder of who she aspires to be as an artist and the story she is committed to telling through her music.